FloBiz - Performance Marketing Specialist (2-7 yrs)
Requirements :
- Minimum 2+ years of experience in Performance Marketing (Google Ads).
- Bachelor's Degree from a recognized university
- Good knowledge of ad-creatives and ability to assess the best performing creatives and communication strategy.
- Strong with basics, quick learner & good with numbers.
Job Description :
- Formation of effective & efficient Google Ad strategies.
- Creating, Launching & Managing various PPC campaigns.
- Conducts Keyword Research To Make A List Of Keywords(Longtail, Phrase Match, Exact Match) Phrases To Bid On.
- Perform AB Testing By Creating Different Ad Copies With Different Headlines.
- Checking And Monitoring Existing Ad Campaigns And Making Recommendations On How To Optimize And Update Them.
- KPI Tracking To Monitor Performance.
- Day to day track campaigns performance, maintain daily, weekly & monthly reports.
- Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals.
- Preparing And Producing Detailed Analysis And Reports Of Ad Campaigns.
- Making Suggestions For Creative Ad Campaigns And Templates.
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