HR at Flexiloans Technologies
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FlexiLoans - Assistant Vice President - Marketing (7-10 yrs)
The position : AVP Marketing
- Drive communication for new and existing products
- Drive customer acquisition via Web and Mobile
- Drive customer lifetime value through cross-sell and deepening through communication linked initiatives
Key Accountabilities :
- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches
- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage.
Job Duties & Responsibilities :
- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition
- Creating collaterals and executing marketing plans for new product launches on digital and offline
- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances
Required Experience :
- 8-10 years experience in product marketing
- Digital marketing experience
- Experience with ATL & BTL Marketing
- BFSI experience preferred
- Core Competencies
- Product marketing
- Creative execution
- Digital marketing
- Agency management
- Technical Competencies
- Analytics.
Location:-Mumbai
Company details:
FlexiLoans is an online lending platform started with an endeavour to solve the problem that SMEs face in accessing Quick, Flexible and Adequate funds for growing their Businesses. Over 80% of Loan proposals from SMEs currently are rejected by institutional channels on account of inadequate financial history or collaterals. With the fast and ubiquitous digital adoption in India and increased avenues to leverage data analytics, we are standing on the verge of Banking transformation in this country which will help us efficiently cater to the large untapped and unserved demand. We wish to make the - social and alternative scoring- of SMEs and Individuals a big opportunity for the economy that will far out place the limited insights that financial bureau provide. We believe our technology-powered online marketplace is the best model to meet the financial requirements of SME's who do not have credit history and hence cannot avail loans from traditional banking channels.
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