Fittr is on a mission to transform 50 million people and make this world a fitter place. This vision and the continuing results attract thousands of people to become a part of the Fittr community.

Job Description:

Campaign execution / optimization :

1. Setting up one time, repeat & journey campaigns/Automation for onboarding, retention and churn prevention through all the available channel to ensure right communication to right target customer at right time

2. Executing the planned campaign - across services/objectives/platforms - to ensure campaign efficiency & objective attainment for each event.

3. Ensure timely execution of campaigns and monitor campaign progress real-time

4. A/B testing | TG vs CG testing | Previous vs current metrics analysis to optimize and increase campaign efficiency & efficacy

Platform utilization/expertise :

1. Customer segmentation - criteria's and moment - Identification and driving for top the funnel

2. Up-to-date with industry trends and solutions, and also constant monitoring of best practices adopted by both competing and non-competing brands within consumer internet space.

3. Events and user properties optimization in CleverTap

Reporting Cadence :

1. Maintaining the D-1 reporting cadence in a master repository at campaign level

2. Presenting weekly campaign level analysis and insights to translate quantitative data into recommendations for planning & improvising future campaigns.

Skills Required :

1. Able to deliver campaigns via CleverTap, Gupshup, Kenscio

2. Able to analyze Campaign metrics and insights sharing

3. Able to improvise all the campaign metrics on day to day basis - merely with data driven insights

4. Able to identify the right A/B testing requirement to learn and improvise

5. Worked with delivering push communication with Omni channel like PN, NativeDisplay, In App, App Inbox, Email, SMS, Whatsapp, Nudges, Web Inbox, Web pop ups

Essential Skill set :

1. CRM Channels - Campaign Execution Omni channel like PN, Native Display, In App,App Inbox, Email, SMS, Whatsapp, Nudges, Web Inbox, Web pop ups

2. CRM Automations via CleverTap

3. CRM Tools - CleverTap, Gupshup, Kenscio

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