Head - Marketing at Fisdom
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Fisdom - Manager - Email Marketing (2-5 yrs)
- Manage and build an overall email marketing strategy
- Create and design various CTAs and email templates
- Test every campaign's success
- Determine email marketing KPIs
- Develop and present reports on a weekly basis
- Develop a lead generation strategy
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
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