What is the role?

- Drive revenue goals of the Product by customer segment, geographies/markets, and product modules

- Work with a cross-functional team of product managers, data scientists, engineers, marketing, and sales teams to build and launch products globally - from initial market validation, positioning & messaging, to GTM strategy, to launch-day execution

- Own user and product insights: Go deep on understanding our customers and how they engage with their shoppers, across channels. Build data-driven, actionable insights that inform product strategy.

- Innovate on our go-to-market approach, for example:

Amp up our existing digital marketing channels (email, push, social) and test new channels to increase engagement and / or drive customer acquisition

- Create new packages and narratives to drive growth and engagement in our Enterprise customers, and partner with sales to push them through the field

- Develop our sales enablement strategy, including which audiences to support, which resources to build, and which formats will be most effective for our sales teams

- Identify and prioritize areas of opportunity, and innovate on how to amplify customer engagement

- Provide guidance on creation of marketing plans - tailored to various stages of the product life cycle, including launch and new market expansions

- Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webinars

- Work on creating standard frameworks and supporting execution of creative assets (e.g., videos, print collateral, microsites, infographics)

- Create and share a framework through which teams can evaluate the effectiveness of their product marketing activities

The ideal candidate:

- Has 4+ years of product marketing experience, preferably in an enterprise SaaS environment

- Possesses in-depth knowledge and hands-on experience in marketing topics: marketing, branding, messaging, sales/channels, pricing, commercial/go-to-market strategy

- Prior team management experience preferred

- Excellent at writing and editing skills

- Autonomous, able to tolerate ambiguity; proactive self-motivator and self-starter

- Very organized and able to track and manage multiple, competing priorities in a fast-paced environment

- Exhibits strong professional presence and high level of maturity

- Possesses high levels of accountability and follow-through

- Excellent interpersonal and communication skills; able to maintain discretion when needed

- Good presentation skills, ability to package complex materials

- Able to drive change.

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