Job Specifications

Required (must have) skills :

- 2+ years of experience in Amazon/Flipkart PPC

- Strong understanding of Amazon's/Flipkart advertising platform

- Experience working with a variety of clients

- Excellent analytical and problem-solving skills

- Excellent written and verbal communication skills

- Ability to work independently and as part of a team

- Strong attention to detail

Desired (good to have) skills :

Job Description :

- We are searching for a skilled marketplace expert (Amazon, Flipkart, Etc) and paid search specialist to transform our marketing campaigns. In this role, you will be required to set up and manage Amazon/Flipkart PPC campaign with an objective to create campaigns that maximize online presence and conversions. To ensure success as a Amazon PPC specialist, you should be experienced in designing and managing Amazon PPC marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key target areas for the campaign, audience identification, demographic and geographic features of target audiences, etc.

- Along with these responsibilities having attention to detail, a keen eye on Product health Parameters, Upkeep of all the listing in optimized state to aid conversion is an added benefit.

- Here are some common responsibilities that might be included in a job description :

- Set up, manage, and optimize sponsored product campaigns on Amazon/Flipkart.

- Conduct keyword research and analysis to identify relevant terms and phrases for targeting.

- Monitor and analyze campaign performance to identify areas for optimization and improvement.

- Create and maintain detailed campaign reports and presentations.

- Collaborate with cross-functional teams to develop and implement PPC strategies.

- Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily ad spends, etc.

- Stay up-to-date with Amazon's policies and guidelines for sponsored advertising.

- Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.

Requirements :

- Proficiency with Amazon/Flipkart Advertising tools and platforms, including Amazon Advertising Console, Amazon Sponsored Products, and Amazon Marketing Services.

- Knowledge of Amazon's search algorithms and ranking factors.

- Experience with keyword research and analysis, including the use of tools such as Keyword Planner and Amazon's own keyword research tool.

- Strong analytical skills, with the ability to analyze and interpret campaign data to identify trends, areas for optimization, and opportunities for improvement.

- Strong written and verbal communication skills, with the ability to present findings and recommendations to cross-functional teams and stakeholders.

- Familiarity with PPC best practices and the latest industry trends.

- Experience with Excel or other spreadsheet software for data analysis and reporting.

- Excellent communication and people skills.

- Strong organizational and time-management abilities.

- Creativity and commercial awareness.

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