Firstcry.com is urgently looking for Community Partner, Pune. Please call me on 9527361487 to schedule your interviews.

Company Profile :

Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 70000 products and over 7 lac happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1000+ employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore, Mumbai & Kolkata. The company is also expanding through the Franchise route, with more than 400+ stores opened across various states in India making it the second largest player in offline stores.

www.firstcry.com

Job specifications :

Required (Must Have) skills :

1. Strong Communication (Written & Oral),

2. Familiarity & affinity for Social Media platforms - Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest forums and blogs

3. Great at time management, organisation & planning

4. Persuasion, Negotiation & Follow up skills

5. Expertise in Word, Excel, Google Suite of tools

6. Desired (Good to have) skills: Understanding of Indian blogo sphere, Understanding of online communities, Familiarity with content on the web, and PowerPoint; Familiarity with CMS structures (not compulsory)

7. Qualification: Graduate or Post Graduate in Marketing, Media, Public Relations or Communication Marketing

8. Experience: 0 - 3 years

- Any past experience working with influencer's OR

- Preferably with agency / brand experience

Office Address :

Firstcry.com
Rajshree Business park,
Tadiwala Road, Near Pancharatna Hotel
Pune- 411001

Personality we are looking for :

1. Naturally outgoing and a people's person

2. Flexible and a quick learner

3. Extremely organized

4. Capable of self-managing and multi-tasking

5. Active user of social media platforms, loves Instagram & Snapchat

6. A strong team player - must be able to work with and for the team and willing to chip in whenever and wherever needed

7. High on integrity and ethics

Job Description :

Your role will entail talking to some of the most amazing women in the digital space - moms who are doing some amazing work building themselves as Influencers across spaces like blogging, parenting, food, child development etc. with the objective of building a collaborator directory of influencers across multiple spaces - Parenting, Food & Nutrition, Wellness, Fitness, Travel, Fashion & Beauty & Early Learning.

You will chat up, enlist super busy moms and work out solutions that excite them about contributing to the community; all while working around their schedules and managing internal requests and requirements.

Some of your tasks will include but not be limited to :

- Sourcing, building and maintaining the FirstCry Collaborator Network of bloggers, vloggers, advocates and influencers.

- Executing tasks related to outreach - inviting by drafting mails that resonate, connect and get a response, contacting and pitching FirstCry as a go-to platform for influencers to collaborate with and be active on.

- Building relationships and developing new ways to leverage influencers to achieve our goals

- Responding to collaboration requests coming in on all platforms and on email

- Persuading and negotiating terms that are mutually beneficial

- Executing and managing deliverables

- Creating campaign reports and presenting results to internal and external audiences.

- Keeping track of past associations and maintaining databases

- Executing brand campaigns for clients when influencer campaigns are sold

- Think of and propose innovative, creative and unique approaches to influencer marketing.

Project Description: (Project on which the new hire will work) :

- FirstCry Parenting Community - Building the Collaborator Network

- Brand Campaigns involving Collaborators

- FirstCry Intellikit Advocate Program

Roles and responsibilities :

- Be pro-active, anticipate the potential of an influencer and make a connection.

- Be super-responsive to calls and messages - collaborators should never have to wait or wonder.

- Continuously be on the look out for influencers who are on the rise.

- Communicate your ideas clearly, professionally, and persuasively.

- Work with cross functional teams on a constantly flowing pipeline of projects.

- Represent FirstCry Parenting as the largest and most significant platform for influencer's to be active on.

Pradnya Rane
HR Team - Firstcry.com
02067298313/9527361487

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