Executive - Talent Acquisition at Firstcry.com
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Firstcry.com - Email Marketing Role (2-5 yrs)
Responsibilities :
- Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
- Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
- Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
- Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
- Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
- Maintain email database
- Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
- Ensure emails follow industry standards and privacy policies
Requirements :
- Bachelor's in marketing or related discipline
- 2+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
- Strong communication skills written and oral
- Ability to track, measure, and report on results of email marketing campaigns to determine ROI
- Sufficient experience in marketing automation and content management systems
- Excellent analytical skills and ability to provide actionable insights from data
- Solid understanding of the sales lifecycle
- HTML Knowledge preferred
- Skilled in problem solving and project management
- Self-starter with a history of pushing for deadline-driven results
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
