HR Executive at Firstcry.com
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Firstcry.com - Area Sales Manager - General Trade/ Modern Trade (8-16 yrs)
Hiring for Area Sales Manager ( General Trade/ Modern Trade) for Baby Care Products for Mumbai Location.
Job description :
India's Leading Online Store for new-born, baby & kids products, the best range of Toys, Diapers, bath & skin. Origin company Brainbees Solution Pvt Ltd, launching retail distribution of Baby product rage in Food & Non-Food, As searching Area Sales Manager - Distribution Channel Management to be based at Mumbai.
The company has been aggressively marketing their brand online & offline presence in baby product with leading Film Stars as their brand ambassadors. The company started in 2008 today boasts of being the fastest growing baby product Company in India.
The company has deep rooted ideals that guide it in its day-to-day activities and operations. Made from innovative baby solution to suit the customer needs perfectly.
The Responsibilities of the Area Sales Manager - Sales & Distribution Management
- Manage the Sales & Distribution ( Modern Trade/ General Trade)
- Identify, recruit and on-board team, financially strong reliable Super Stockiest, Distributors resulting in deeper market penetration and reach.
- Ensure Distributor compliance with Distributor agreements, Distributor profile, and empanelment details.
- Give Strategic Direction to ensure Sales & Operations Team to achieve Targets ( Primary & Secondary)
- Effective planning of promotion & brand level width & depth Distribution
- Plan & Execute Rolling Sales Plan to achieve product wise targets ( Week / Month / Year)
- Educate Distributors about product portfolio and services offered.
- Manage ATL & BTL and marketing activities to generate trails and revenue.
- Review the operational performance of the distributors
- Annual Business Planning, Budget Control, Revenue generation
- Manage sales pipeline, forecast monthly sales and identify new business opportunities
- Arrange and address sales and Distributor conferences
- Keep close watch on developments in competitor activities.
Team Management :
- Plan and assign goals and tasks to the sales team.
- Train, motivate and guide the sales team.
- Evaluate performance of sales team and provide appropriate feedback.
- Respond to escalated customer complaints in a timely manner to brand team
- Deploy the Sales resources to ensure best ROI.
Job Purpose :
- To assist RSM to driving business & ensure desired depth and width of coverage.
- Increase the Market share & ROI for all stake holder.
- To implement excellence in selling systems through distributor & team.
- To utilise manpower resources & review effectiveness and coverage.
- To plan and implement permanent journey cycles to ensure predetermined and timely coverage.
- To ensure proper selection and training sales team @ SE / SA & Distributor
Desired Candidate Profile :
- Graduate/ MBA Marketing with 10 to 15 years of Experience in Sales and Distribution in FMCG+Baby Care Products.
- Proven Experience in handling Sales Teams & Distributors (Modern Trade/ General Trade)
- Ability to manage team and create positive environment and critical decision making
- Excellent people skill, Communication and Analytical skill.