Company profile :

- Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 90000 products and over 7 lac happy customers.

- The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees today. With the headquarters in Pune, it also has presence in Mumbai, Delhi & Bangalore. The company is also expanding through the Franchise route, with 500 stores across various states in India making it the second largest player in offline stores. Firstcry wants to emerge as a sole brand with equal presence in online and offline mode. Our plan is to have 1000 stores by end of 2022 .

www.firstcry.com

The Responsibilities of the Sales Officer - Sales

Distribution Management :

- Manage the Sales & Distribution

- Identify, recruit and on-board team, financially strong reliable Super Stockiest, Distributors resulting in deeper market penetration and reach.

- Ensure Distributor compliance with Distributor agreements, Distributor profile, and empanelment details.

- Effective planning of promotion & brand level width & depth Distribution

- Educate Distributors about product portfolio and services offered.

- Manage ATL & BTL and marketing activities to generate trails and revenue.

- Review the operational performance of the distributors

- Manage sales pipeline, forecast monthly sales and identify new business opportunities

- Arrange and address sales and Distributor conferences.

- Keep close watch on developments in competitor activities.

- Execution of companies strategies in the market.

- Visibility and availability in every store.

Team Management :

- Plan and assign goals and tasks to the salesman team.

- Train, motivate and guide the sales man team.

- Evaluate performance at salesman level, guide and coach them with OJT.

- Proper beat structuring and ensuring timely supplies in the market

Job Purpose :

- To assist ASM to driving business & ensure desired depth and width of coverage.

- Increase the Market share & ROI for all stake holder.

Job Profile :

- To implement excellence in selling systems through distributor & team.

- To utilise manpower resources & review effectiveness and coverage.

- To plan and implement permanent journey cycles to ensure predetermined and timely coverage.

- To ensure proper selection and training sales team @ SA & Distributor

Company Address :

114, Rajashree Business Park
Nr. Sohrab Hall, 338, Tadiwala Rd,
Sangamvadi, Pune, Maharashtra 411001

Siddhi Chavan
HR Department
Firstcry.com
020 67298310

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