HR at First Edge Capital Advisors
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First Edge Capital Advisors - Associate - Partnerships & Marketing (1-4 yrs)
- Responsible for developing the marketing strategy for the organization in close co-ordination with the senior management.
- Oversee the marketing strategy regularly.
- Write and optimize content for the marketing material, presentations or any other promotional activities
- Create strategies for brand building.
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Work on printed material to supplement online products.
- Development of annual marketing plan in collaboration with senior management.
- Contribute in the conceptualization, execution and measurement of lead generation programs.
- Conducting market research and drawing out the specifications in respect to new product or service.
- Monitoring competitor activities and devising effective counter measures.
- Maintain and build professional relationship with customers along with regular follow-ups.
- Preparing monthly reports and presenting it to the senior management.
- Willing to travel for new business development & client servicing.
- Any other job-specific work as assigned.
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