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08/06 Sharda Purohit
Director at Fiport Software India Private Limited

Views:229 Applications:124 Rec. Actions:Recruiter Actions:95

Fiport Software - Manager - Marketing (7-10 yrs)

Bangalore Job Code: 161994

Responsibilities : 

- Own and execute consumer acquisition strategies using online marketing tools.

- Drive user engagement and conversions, retention programs and enhanced community initiatives.

- Create and implement company's communications strategy to multiple constituencies.

- Build brand and positioning/messaging, determine and implement strategy for driving brand awareness.

- Manage PR, social media, blogs and other online campaigns.

- Refine and execute monetization strategy and roadmap.

- As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

Experience / Qualifications : 

- 7+ years of experience in product marketing for online consumer product/service, preferably in the social media / community space

- Extremely creative, out of the box thinker!

- Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)

- A history of success with multiple user acquisition methods.

- Experience with campaign management.

- Experience with site flow conversion optimization and A/B testing.

- Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning and communications.

- A great team player and motivator!

- Strong, clear communication, presentation and writing skills.

- BA/BS degree; MBA preferred.

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