HR Manager at FineSoft Technologies
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Finesoft Technologies - Executive - Digital Marketing (2-4 yrs)
- Demonstrated digital and interactive working experience, between 2 to 4 years.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture)
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Working on google analytics for goal set-up, report generation, website study, visitor analysis, social media tracking, AdWords tracking, and various other tools.
- Track and measure SEO and Google Analytics metrics and Facebook, Instagram and provide reports
- Managing all social media platforms i.e. Facebook, Instagram, Twitter, LinkedIn, etc.
- Evaluate competitors- digital marketing strategies and create new plans to mitigate the same.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Improve the user experience on the company's website (include design, plugins, new features and usability).
- Brainstorm new and creative growth strategies.
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