Digital Marketing Strategist at FidyPay
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FidyPay - Digital Marketing Strategist (1-3 yrs)
FidyPay is a Fintech company committed to Financial solutions. We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team and drive our online visibility to new heights.
Responsibilities :
Keyword Research :
- Conduct thorough keyword research to identify opportunities for organic traffic growth.
- Develop and maintain a targeted keyword strategy.
On-Page Optimization :
- Optimize website content, meta tags, and other elements for improved search engine visibility.
- Ensure website structure and internal linking enhance SEO performance.
Technical SEO :
- Audit website for technical SEO issues and implement solutions.
- Collaborate with the development team to ensure SEO best practices are followed.
Content Optimization:
- Work closely with content creators to optimize existing content and create SEO-friendly new content.
- Develop and execute content strategies aligned with SEO goals.
Link Building :
- Develop and implement effective link-building strategies.
- Identify and pursue opportunities for quality backlinks.
Local SEO:
- Optimize local business listings on Google My Business and other platforms.
- Implement strategies to enhance local search visibility.
Monitoring and Reporting:
- Monitor search engine rankings and traffic trends.
- Provide regular reports on SEO performance, highlighting key metrics and insights.
Competitor Analysis:
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
- Stay informed about industry trends and search engine algorithm updates.
SEO Tools:
Utilize SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc., for analysis and optimization.
Qualifications:
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Strong analytical and problem-solving skills.
- Proficiency in SEO tools and web analytics.
- Excellent written and verbal communication skills.
- Familiarity with HTML, CSS, and website development.
- Ability to work independently and collaboratively in a team environment.
- Continuous learning mindset to stay updated on industry trends.