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04/12 Aditi Bansal
Manager at HT Media Ltd

Views:281 Applications:49 Rec. Actions:Recruiter Actions:6

Fever 104 FM - Account Manager - Radio Ad Sales (2-5 yrs)

Kolkata Job Code: 188328

- Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on radio & digital platforms of Fever network to clients

Role will involve :

- Understanding, optimizing & packaging Advertisements & Content Inventory

- Carrying out research on clients & understand their marketing strategy

- Gathering market, competition/customer information to maximize revenue

- Creating briefs according to client's needs with support from programming/creative team

- Pitching of advertising options to clients on Radio & Digital platforms

- Negotiating on rates and deliverable of a campaign with the buyers and managers for closing deals

- Ensuring timely delivery of commitment through internal coordination

- Coordination and integration with the Programming and Creative Solutions team.

- Keep Business information and customer records up to date

- Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)

- Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc)

Drive Digital Sales :

- Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.

- Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc

- Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)

- Understanding of selling influencers on social media & their relative costing

- Effective monetization of all social/digital platforms of Fever network

- Coordination with digital marketing team for campaign execution

- Focus on achieving monthly Collections targets

BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities) - Exceptional interpersonal & communication skills

- High on energy & very agile

- Strong ability to grasp market challenges

- Customer Centric & Result Oriented

- Strong client relationships

- Understanding of client needs and brands

- Well versed with latest Digital Sales strategies

TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)

- Excellent knowledge of MS Office

- Good understanding of the digital environment of adspace selling

- Able to analyze and interpret data

- Coordination with digital marketing team for campaign execution

- Focus on achieving monthly Collections targets

BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities) 


- Exceptional interpersonal & communication skills

- High on energy & very agile

- Strong ability to grasp market challenges

- Customer Centric & Result Oriented

- Strong client relationships

- Understanding of client needs and brands

- Well versed with latest Digital Sales strategies

TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)

- Excellent knowledge of MS Office

- Good understanding of the digital environment of adspace selling

- Able to analyze and interpret data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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