Digital Marketing Specialist (SEO, SEM skills required)

Feeding India - Delhi, Delhi

Role Description

1. Digital, Communications, Marketing and Analytics

- Design, build and Manage social media presence

- Manage content and design of website, optimize, and update regularly

- Create and manage newsletters, blogs, email campaigns, databases, subscribers as required

- Leverage paid search (PPC), organic search (SEO), remarketing, increasing backlinks, etc.

- Utilize Google Analytics and HubSpot to measure the effectiveness of our website traffic and determine ways in which to create greater levels of engagement with our audiences.

- Measure, report and grow performance of all digital marketing campaigns, and assess against goals (ROI and KP)

- Mange press releases, contributed articles, presentations, events

- Create and manage offline material and merchandise

- Monitor, report and grow online donations with digital marketing

2. Campaign Management, Brand Awareness and Events

- Develop and manage digital and offline marketing campaigns in collaboration with other teams using content, pictures and videos.

- Create and Manage digital fundraising campaigns in collaboration with other teams

- Create and manage national and regional events and execute in partnership with external vendors and partners

- Ideate, brainstorm on creating differentiated concepts to position organization uniquely across different platforms.

Requirements

- Graduation / post graduation degree or professional qualification from a reputed institution

- 5-10 years of work experience

- Inclination to work with stakeholders for project success

- Above average writing skills

- Above average communication skills

- High levels of integrity, autonomy and self-motivation

- Inclination for working for a cause to change lives is a plus

Expected Behaviors at Feeding India

- Adaptive to startup-like environment, young organization

- Pro-activeness & Openness to new ideas

- Teamwork and Leadership

- Can-do attitude to learn and grow more

- Adhering to deadlines & punctuality

- Strong Communication skills to interact with senior executives

- Loyalty towards the team

- Problem solving skills

- Being open to a steep learning curve and working in a fun environment

- Integrity & Honesty

Salary: - 420,000.00 to - 720,000.00 /year depending on experience

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