What We Expect From You :

- Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches

- Define, plan, and execute all digital marketing strategies including product marketing campaigns, roadshows, website management, social media presence etc

- Drive innovation in Digital Marketing processes, and practices including establishing new innovative product marketing approach for effective campaigns both online and offline

- Manage the implementation of digital marketing roadmap; monitors progress & reports KPI performance.

- Utilize strong analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points with an objective to optimize

- Provide thought leadership in managing all digital marketing channels

- Evaluate important metrics that affect our campaigns and business funnels

- Conducting competitive marketing research: extensively studying competition, their products, market share and marketing communication.

Our Ideal Candidate :

- Bachelor's/Master's degree in marketing or relevant field.

- A minimum of 6 years experience in Marketing with a minimum of 1 year experience in managerial or team leadership roles

- In-depth knowledge of various social media platforms, advertising, email marketing, marketing automation, best practices, and website analytics.

- Knowledge and understanding of building a brand

- Previous experience in executing paid media campaigns

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.

Other Perks & Benefits :

- Progressive and flexible work hours that match your personality and lifestyle.

- Compensation could include stock options for significant upside.

- Health benefits

- Cool gadgets and swags

- Attractive wellness programs

- Competitive performance bonus

- Paid sick leave

- Paid maternity and paternity leave

- Career development training.

About The Company :

- Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides virtual credit facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a 'scan now, pay later' facility and easy repayment options.

- We are a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

- It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.

What Happens Next ?

If you wish to discuss the job in further detail, please contact Disha Gajra

If selected for interview, you will hear directly from someone from the HR department, usually within a week of the closing date.

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