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28/11 Anjali
HR Manager at Farm Theory

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Farmtheory -Manager - Sales (4-9 yrs)

Bangalore Job Code: 301683

About Farmtheory:

- In theory, we are a B2B Agri-food start-up ethically sourcing and delivering fresh fruits and vegetables within 20 hours of harvesting to the food service and processing industry in Bangalore. In practice, we are a value-driven group of people pursuing the larger problem of food loss by creating value for unfairly rejected fruits and vegetables and ultimately maximizing a farmer's harvest.

- We are deeply passionate about food and its place within Bangalore's culinary ecosystem. We recognize the need for a significant transformation in the food service and processing industry to address issues like food waste, inefficient supply chains, and the disparity between growers and makers of food. We aim to reimagine the food supply chain by challenging traditional norms, focusing on equity, eliminating intermediaries, and emphasizing a more humane, people-centric approach, all with the goal of reshaping the food industry for the better.

- We are funded by Y Combinator, a host of Japanese angel investors, CXOs of Livspace, Urban Ladder, and NoBroker, as well as Sepoy & Co. This backing underscores our potential and empowers us with the resources and guidance to pursue our vision. Now a team of 150+ strong, we are focused on assembling a dedicated core team capable of working closely with the Founders and independently steering their respective functions, keeping sustainable growth in mind.

Position Summary

The Sales Manager at Farmtheory will lead our sales efforts to engage with businesses, leveraging innovative technology solutions to optimize the operations. This role requires a deep understanding of the industry, a passion for technology-driven solutions, and a proven track record in B2B sales. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.

Location - Bengaluru

Roles and Responsibilities:

Business Development:

- Identify and target potential clients in the agricultural sector.

- Develop and execute strategies for client acquisition and sales growth. Client Relationship Management:

- Build and maintain strong, long-lasting customer relationships.

- Understand client needs and offer solutions and support.

Sales Planning and Execution :

- Meet and exceed sales targets.

- Prepare and deliver appropriate presentations on products/services.

Market Analysis :

- Conduct market research to identify selling possibilities and evaluate customer needs. - Stay up-to-date with new product launches and ensure sales team members are on board.

Team Leadership :

- Build and lead a team of sales professionals.

- Set sales goals, track performance, and provide feedback and coaching. Collaboration:

Work closely with marketing and product teams to align strategies.

Provide customer feedback to the product development team.

Must-Have Qualifications :

- Master's / Bachelor's degree in Business Administration, marketing or related field


. - Proven experience as a Sales Manager or similar role in B2B sales for at least 4+ years.

- Excellent knowledge of MS Office, CRM software, and sales and marketing tools.


- Strong communication, negotiation, and interpersonal skills.

- Solid customer service attitude with excellent negotiation skills.

Good-to-Have Qualifications :

- Familiarity with agricultural technology and innovations.

- Ability to understand and analyze sales performance metrics.

- Previous experience working in a startup environment.

- Understanding of supply chain and logistics in the agriculture sector.

Equal Opportunity Employer: Farmtheory is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Joining Farmtheory means becoming part of a forward-thinking, dynamic team dedicated to making a significant impact in the agri-food sector while also focusing on the personal and professional growth of every team member.

Some Benefits of Joining Farmtheory

- Competitive Pay with Incentives

- Comprehensive Insurance Program

- Paid Time Off (PTO)

- Career Development

- Diverse Community Learnings

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