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11/05 HR
HR Head at Fable Street Lifestyle Solutions Pvt. Ltd.

Views:110 Applications:46 Rec. Actions:Recruiter Actions:9

FableStreet - Manager - Digital Marketing (2-5 yrs)

Gurgaon/Gurugram Job Code: 212620

The ideal candidate will be responsible for growing revenue through digital marketing through designing and executing marketing campaigns. Alongwith launching & managing campaigns, you will be responsible for data analytics to get best results.

Roles & Responsibilities :

- Plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates and display advertising campaigns.

- Core competence in Facebook Conversion campaigns is a must

- Knowledge of on-page and off-page SEO will be a good to have

- Measure and report on performance, and assess these against goals such as ROI and KPIs.

- Optimize spend and performance based on trend insights.

- Brainstorm new creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Create landing pages and optimize user experience by collaborating with internal teams

- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

Required Candidate profile :

- 2+ years of hands-on experience in digital marketing

- Strong data interpretation and analytical skills

- Good understanding and working knowledge of Google Analytics and other similar products

- Candidates with prior experience in fashion & e-commerce marketing will be preferred

About the Company :

- FableStreet is a leading D2C fashion brand for the woman of today

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