HR Head at Fable Street Lifestyle Solutions Pvt. Ltd.
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FableStreet - Manager - Digital Marketing (2-5 yrs)
The ideal candidate will be responsible for growing revenue through digital marketing through designing and executing marketing campaigns. Alongwith launching & managing campaigns, you will be responsible for data analytics to get best results.
Roles & Responsibilities :
- Plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates and display advertising campaigns.
- Core competence in Facebook Conversion campaigns is a must
- Knowledge of on-page and off-page SEO will be a good to have
- Measure and report on performance, and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Brainstorm new creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Create landing pages and optimize user experience by collaborating with internal teams
- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
Required Candidate profile :
- 2+ years of hands-on experience in digital marketing
- Strong data interpretation and analytical skills
- Good understanding and working knowledge of Google Analytics and other similar products
- Candidates with prior experience in fashion & e-commerce marketing will be preferred
About the Company :
- FableStreet is a leading D2C fashion brand for the woman of today