Senior HR Associate at Fabhotels
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FabHotel - Associate Director - Marketing/Digital Marketing (3-8 yrs)
Opportunity: Associate Director - Marketing
You will be responsible for defining our digital marketing strategy, coordinating and executing growth plans, and optimizing our funnel to meet revenue targets. You will be a key part of the leadership team and will act as the bridge between the management and growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. You will build and lead a team that focuses on customer acquisition, activation, and retention. You will constantly collect data to track and improve on all steps in the funnel, identifying bottlenecks and increasing conversion.
What you'll do :
- Oversee all digital marketing efforts (Google Ads, Facebook, social media, CRM, Influencer Marketing etc)
- Explore and grow cost effective marketing channels
- Ensure ROI / CIR optimization across all marketing channels
- Managing and building marketing team
- Coordination with diff teams - analytics, pricing, product, revenue to understand market/customer behavior
- Develop strong market awareness of own portfolio & competitor brands/ hotels
- Report to founders/ senior management for monthly & quarterly revenue & margin targets
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
