FabAlley - Senior Brand Manager (3-10 yrs)
Role Objective : To develop and execute a strong vision for all our brands. To lead the brand team, and drive overall marketing to increase awareness, engagement and revenue.
Key Responsibilities :
- Develop and implement a cohesive marketing messaging to increase brand awareness and increase conversion.
- Collaborate across functions to deliver an effective content marketing strategy to maximize awareness, engagement and revenue.
- Prepare and execute creative briefs for marketing campaigns, working with internal as well as external partners.
- Develop and execute a strong PR strategy, in tandem with a PR agency.
- Growth hacks - experiment with different content, visuals and communication strategy to ensure maximum brand visibility.
- Lead social media execution : end to end social media management, execution and optimization.
- Lead influencer marketing partner and onboard Influencers/ KOL's and other Production houses for brand collaborations.
- Lead the photo and video shoot ideation, conceptualization, and execution.
- Design, optimize and manage the Marketing department's budgets.
Candidature :
- Should have a University Degree in Business in Marketing, MBA preferred.
- The person must understand the best practices of all main social media channels, which content and approaches work on each.
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands, and storying telling.
- Excellent verbal and written English communication skills.
- Willingness to try and experiment with new creatives, channels and strategy.
- Delivering high quality work while meeting deadlines.
- Desire to work in a fast-paced start-up environment.
- Comfortable with all forms of content - videos, photoshoots, editing software's etc.
- Adept at handling people and external agencies.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
