FabAlley - Content Writing/Social Media Role (2-3 yrs)
Key Responsibilities :
- Research, ideate and produce well-written thematic content for publication across online and offline channels
- Develop a singular content concept for multiple platforms including websites, social media, email marketing, push notifications, product descriptions, videos, stores and other consumer touch points
- Organize and follow an editorial calendar and ensure timely delivery of materials
- Work with cross functional teams i.e. creatives, content, and marketing, to drive execution
- Assist in planning special campaigns around brand calendars by bringing to the table creative ideas and executing them flawlessly
- Assist the SEO team with website page articles, category descriptions, and content as required
- Stay up to date with latest social media trends and best practices.
- Ensure all content is on-brand and consistent in terms of tone of voice and quality and optimized for search and user experience for all channels.
- Monitor the competition and plan for change as the online fashion landscape continues to change rapidly
- Develop a singular content concept for multiple platforms including websites, social media, email marketing, push notifications, facebook and google ads, product descriptions, videos, stores and other consumer touch points
Requirements :
a) 3+ years of agency/brand experience in content writing and handling social media for a lifestyle brand. Work experience with a fashion brand is preferred.
b) Excellent writing and story-telling skills - should have the ability to write long form content as well as catchy social media captions
c) Experience in the digital space fashion content or other content relative to the brands'customer base
d) Passion and understanding of the millennial woman's fashion needs
e) The ability to multi-task and complete assignments accurately and on time
f) The cross-functional nature of the role requires you to be team player with a positive,problem-solving attitude
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