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24/03 Arshia
HR at FabAlley

Views:939 Applications:172 Rec. Actions:Recruiter Actions:34

FabAlley - Brand Manager (4-7 yrs)

Delhi NCR/Noida Job Code: 264215

Role Objective : 


- Develop and execute marketing strategy that increases brand identity and its essence and culture to acquire more quality customers and enhance sales.

Key Responsibilities :

- Drive marketing efforts through ATL, Digital and BTL brand campaigns & initiatives; thereby generating buzz and enhancing recall for the brands

- Develop and implement a brand positioning, language and image for both brands, to be communicated consistently across all touch-points

- Perform regular Competitor analysis along with monitoring brand health and brand share

- Needs to be well-versed with Offline and Digital Media Planning and Buying

- Collaborate and support the sales team to achieve their targets through effective marketing initiatives

- Conduct thorough market research on both brands periodically, with both offline and online customers

- Strategize, plan and execute marketing projects to engage FabAlley and Indya's customers effectively

- Manage creative agencies, pr agencies and media buying agencies and collaborate closely as strategic partners

- Perform regular analysis of the brand health, efficacy of previous campaigns and devise a data-driven approach to future marketing campaigns

Candidature :

- An MBA with Marketing specialization is a must

- A minimum of 4 years of relevant marketing experience across a broad background (sales promotion, advertising agency, brand management).

- Experience in defining the brand strategy for a global or national brand & leading the execution across multiple consumer touch points.

- A deep knowledge of the creative process with hands-on experience.

- Passionate about creating structure & processes that support the development of amazing work in a creative environment.

- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.

- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization.

- Ability to continuously re-prioritize & adapt to change & effective at managing change.

- Strong analytical skills, ability to distil insights & propose relevant recommendations.

- Driven leader who approaches things with a sense of urgency.

- Able to handle ambiguity with grace.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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