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15/09 Abhishri
Marketing Head at Eyewearlabs

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Eyewearlabs - Digital Content Strategist/Advertising Specialist (0-3 yrs)

Mumbai Job Code: 292142

About Eyewearlabs :

- Eyewearlabs is a dynamic and innovative brand at the forefront of eyewear fashion, combining cutting-edge technology with unparalleled style. We believe in pushing the boundaries of what eyewear can be, delivering high-performance sunglasses that offer superior clarity, UV protection, and unmatched elegance. As we continue to grow and evolve, we are seeking a passionate and creative Digital Content Strategist and Advertising Specialist to join our team.

Job Summary :

- As a Digital Content Strategist and Advertising Specialist at Eyewearlabs, you will play a pivotal role in shaping our digital presence and enhancing brand engagement. You will be responsible for creating visually compelling content using tools like Canva, collaborating with graphic designers to brainstorm and execute content ideas, and managing the posting and advertising strategy across various platforms.

Key Responsibilities :

Content Creation :

- Develop and execute creative content strategies to drive brand awareness, engagement, and customer loyalty.

- Create visually appealing content using tools like Canva, ensuring it aligns with the brand's aesthetic and messaging.

- Generate multimedia content, including images, videos, and graphics, to support marketing campaigns and initiatives.

Advertising Strategy :

- Plan, implement, and optimize digital advertising campaigns across platforms such as Facebook Ads Manager, Google Ads, and more.

- Monitor ad performance, analyze metrics, and adjust strategies to maximize ROI and achieve campaign objectives.

- Collaborate with cross-functional teams to align ad campaigns with broader marketing goals.

Collaboration :

- Work closely with graphic designers, marketing managers, and other team members to brainstorm, plan, and execute content ideas.

- Coordinate with internal and external stakeholders to ensure content aligns with brand guidelines and campaign objectives.

- Stay updated on industry trends and emerging tools to enhance content creation and advertising efforts.

Qualifications :

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.

- Proven experience in digital content creation and advertising, with a strong portfolio showcasing your work.

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