EY - Lead/Manager - Digital Marketing (6-15 yrs)
- Minimum 6+ years of Digital Marketing experience managing Organic and Paid strategies in the B2B space.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- A clear understanding of Campaign forecast, growth analysis, traffic estimation, etc.
- Ability to segment audiences and build campaigns to reach customers at various stages of the funnel
- Outstanding communication, presentation, and leadership skills
- Strategic thinker with great analytical skills
- Solid knowledge of tools/technologies (e.g., Analytics, Heatmaps, Conversion Rate Optimization, Omniture