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12/05 Ashwa Khare
Senior HR - TA at Extramarks Education India Pvt Ltd

Views:9 Applications:6 Rec. Actions:Recruiter Actions:2

Extramarks - Executive - Campaign Management (3-6 yrs)

Noida Job Code: 212832

JD for Campaign Executive

- Responsible for the end-to-end management and execution of User Engagement, by leveraging owned channels via platforms such as Salesforce Marketing Cloud, Moengage, etc.

- Plan customer communication

- Map user experience and help the larger team to execute user journeys. Work with Digital Marketing Manager on campaigns to acquire, engage and retain users via owned channels - Push Notifications, WhatsApp, Email, SMS.

- Analyze in-app engagement behaviour to create segments, use cases and plan communication.

- Coordinate and work on the campaign calendar schedule (owned channels).

- Collaborate with Marketing, Sales, Product teams to manage their communication requirements.

- Liaise with creative agencies, internal content team for development of creative assets.

- Execute marketing campaigns

- Execute targeted, personalized, complex omnichannel journeys/workflows via automation tools such as Salesforce Marketing Cloud (SFMC), Moengage, etc.

- Set up In-app event-based automations.

- Set up automations for transactional communication.

- Run promotional campaigns for product launches, discounts etc.

- Run ad-hoc campaigns basis the requirement.

- Coordinate with CRM, Tech and Product teams to ensure all backend requirements are in place for successful execution of campaigns.

- Work closely with vendors such as SFMC, Moengage, etc. to implement campaigns.

- Measuring performance of campaigns

- Create reports to highlight the performance of campaigns basis the objective.

- Analyse and improve performance of campaigns by optimizing content and channel performance : Push Notifications, WhatsApp, SMS, Email.

- Generate data-driven hypothesis that inform strategies to improve journeys and campaigns.

- Track the health of channels in terms of deliverability. Ensure domain reputation of Email and WhatsApp account is maintained.

- Experiment, document and share learning basis campaign performance.

Additional skills - SFMC specific :

- Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites

- Experience with advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, etc.

- Manage set-up and configuration of data-driven campaigns ensuring deliverability

- Oversee campaigns from creation to analysis and reporting

Preferred Qualifications :

- Graduation with 3+ years of work ex or MBA with 1+ years of work ex.

- Strong project management skills with experience building, executing, and scaling marketing campaigns.

- Functional expertise of Salesforce Marketing Cloud. Knowledge of tools like Moengage, App Annie, Appsflyer is a plus

- Knowledge of Push Notification, WhatsApp, Email, and SMS best practices and compliance.

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