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22/02 Vivek R
Founder at Nualfas Business Solutions LLP

Views:13 Applications:7 Rec. Actions:Recruiter Actions:1

Expert - Google Adwords (3-7 yrs)

Mumbai Job Code: 148194

Title : Google Ad words Expert

About Process :

- Will be responsible for implementing search and display media strategies for our online travel agency

- The expert should be able to quickly understand, manage and support initiatives that will contribute to the goals and success of our performance marketing campaigns

- Build, execute, manage and optimize performance driven campaign strategies for Google Ad Words, Yahoo, Bing and other search platforms for the brand

- Create a keyword strategy and plan considering brand, generic and competition keywords

- Conduct competition analysis and present insights on competition keywords- performance

- Optimize and maintain a negative keywords list

- Maintain and monitor keyword bids, daily and monthly account budget caps, impression shares, quality score and other important campaign metrics

- Provide creative copy and ad suggestions

- Manage display network placement lists on Google Ad Words and through other contextual advertising platforms

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display networks, UAC, and other facets of paid search in accordance with the brand's goals

- Provide oversight, manage, and be able to generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key insights in accordance with the brand's goals

- Keep pace with search engine and PPC industry trends and developments

- Commit to team and management on campaign development, timelines, and results

- Provide oversight and work closely with the other team members to meet media KPIs and business goals

Location : Nariman Point

- Good Communication Skills (8/10) 

- Hands-on with using a variety of analytics- tools including Google Analytics as well as other internal reporting tools

- Proficient with popular PPC ad platforms. (Google Ad Words, Bing Ad Centre, etc)

- Adapt in managing moderate to large scale PPC accounts across a variety of different business verticals

- Graduate with minimum 3 + years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) Ad Words / Bing certifications are a plus

- General shifts

- Weekly Off Sunday (Fixed Off)

- Age Upto 35 years

Target Companies : Foxymoron, Wat Consult, BC Webwise, 22 feet, Digitas, Lowlelntas, Kinnect, Social Kinnect, Archetype, Prodigitz, Grey, Sanchi & Sanchi, Ogilvy, Mudra Group, Tonic

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