Expert - Digital Marketing (2-4 yrs)
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, Content Marketing and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Roles :
- Plan and execute all digital marketing, including SEO/SEM, Video campaigns, social media and display advertising campaigns
- Design, build and maintain our social media content
- Content Marketing
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies in co-ordination with Digital Agencies.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create campaigns
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Online lead generation activities
- Blog creation & management
- Collaborate with agencies and other vendor partners
Profile Requirement :
- Education: Bachelors/ Masters/ Diploma in Digital Marketing or related field.
- Experience of 2-4 years in Digital marketing field
- Targeted Industry - Digital marketing agencies with healthcare clients.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
