HR - Manager at Expedite Impex Pvt Ltd
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Expedite Impex - Executive - Digital Marketing (1-3 yrs)
Job Description :
- We are seeking a motivated and detail-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for implementing and managing digital marketing campaigns across various platforms including search engines, social media, and other online channels. This position requires a strong understanding of search engine optimization (SEO), Google Pay-Per-Click (PPC) advertising, and social media promotion strategies.
Responsibilities :
1. Develop and implement digital marketing campaigns to drive online traffic to our website and increase brand awareness.
2. Conduct keyword research and optimize website content for search engines to improve organic search rankings.
3. Manage Google AdWords campaigns including keyword research, ad creation, bid management, and performance analysis.
4. Create and manage social media marketing campaigns to engage our target audience and increase followership.
5. Monitor and analyze campaign performance metrics using tools like Google Analytics and social media analytics platforms.
6. Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for improvement.
7. Manage digital marketing budgets effectively, optimizing spends for maximum ROI.
8. Provide regular reports and updates on campaign performance to management.
Requirements :
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing with a focus on SEO and social media promotion.
- In-depth knowledge of SEO best practices, keyword research tools, and Google Analytics.
- Hands-on experience with Google AdWords and social media advertising platforms.
- Excellent written and verbal communication skills.
