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13/01 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:45 Applications:28 Rec. Actions:Recruiter Actions:14

Executive - Social Media/Marketing - EduTech (1-5 yrs)

Bangalore Job Code: 193585

- Flexible working options

- Opportunity within a company with a solid track record of performance

We are hiring for an educational consultancy for Teaching, Non Teaching and Administrative jobs working with K-12 schools, Ed-Tech companies, colleges & universities.

The Job

You will be responsible for :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
 
- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, Media Buying, PPC and SEO/SEM.

Ideal Candidate : 

- You have at least 1 year experience ideally in Digital Marketing, Marketing Communications or Public Relations within Professional Services industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Performance marketing would be a strong advantage.

- You have good knowledge of Web Analytics Tools (eg. Google Analytics).

- You are highly goal driven and work well in fast paced environments

- You enjoy finding creative solutions to problems

- You are a strong team player who can manage multiple stakeholders

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