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24/11 Kritika
BDE at Resource360

Views:30 Applications:9 Rec. Actions:Recruiter Actions:0

Executive - Social Media - eCommerce (0-2 yrs)

Mumbai Job Code: 244931

Skills & Responsibilities :

- Maintain and improvise monthly content and social media strategies with a keen eye for detail

- Developing fresh and engaging content and delivering on project roadmaps

- Scheduling, Posting, editing and analyzing the Social Media Pages and web presence

- Launch new marketing initiatives, working cross-functionally across teams

- Editing and creating static posts and videos

- Writing creative content that connects with the audience

- Ability to multitask and have excellent organizational skills.

- Must know any of the Video editing software (Premiere Pro, After Effects, Final Cut Pro, etc.)

- Must know any of the Photo editing software (Photoshop, Illustrator, Lightroom, Canva, etc.)

- Champion overall key brand social media and web presence

- Comprehensive skills of adapting audio shows into visual content

- Plan the Social Media Calendar in line with short and long term goals of the brand

- Shoot and edit video assets across social media platform

- Plan the Social Media Calendar in line with short and long term goals of the brand

- Publish timely content across social media

- Manage and respond and interaction with audience

- Monitor and improve engagement for social media performance

- Stay up-to-date with the latest social media practices and trends

- Create idea and collaborate with Influencer/Artists

- Assist with daily ideation and data analytics.

- Design and present new social media campaign ideas.

- Monitor all social media platforms for trending news, ideas, and feedback.

- Prepare detailed promotional presentations.

- Help with the planning and hosting of marketing events.

- Research and evaluate competitor marketing and digital content.

- Maintaining a secure database of all login credentials.

- Excellent verbal and written communication skills.

- Co-manage the creative team in line with the Marketing head's vision

- Making sure that the marketing campaigns are in sync with the show brief

- Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.

- Collaborating with the team to ensure that posts are engaging.

- Optimizing content for publication across various social media sites.

- Scheduling copy for release at optimal times.

- Monitoring users' engagement with and feedback on every post.

- Analyzing and reporting on the effects of publications.

- Remaining abreast of changes to all pertinent social media applications.

- Exploring the potential value of social media sites.

- Have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc.

- Work towards enhancing and building the organization's reputation by constantly measuring the effectiveness of your strategies.

- Analyze the long-term needs of the company's social media strategy and offer suggestion and recommendation to the management and executive teams that outline any necessary changes to the digital marketing plan

- Provide daily, weekly and quarterly report to the senior management.

Educational & Additional Professional Requirements:

- A degree in digital marketing, social media marketing/branding is recommended.

- Knowledge and experience in planning, conducting email campaigns, PR and advertising campaigns

- Working knowledge/familiarity with social listening tools

- Content development and management expertise is required

- Additional tools like SEO and knowledge in programming will be an added advantage.

- Excellent written and verbal communication skills especially in micro-blogging and brand promotions

- Strong research skills with excellent knowledge in Social Media platforms

- Candidate should be a self motivated and out of box thinker

Requirements :

- Good understanding of the latest marketing trends and techniques.

- Must have a passion for marketing.

- Outstanding multitasking abilities.

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