Recruiter at Albatronix Consulting
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Executive - Search Engine Optimization/Search Engine Marketing - Medical/Healthcare/Hospitals (2-3 yrs)
We are hiring for "SEO and SEM Executive" role for one of our clients.
Role and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing campaigns
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Pre-requisites :
- Bachelor's degree in relevant discipline
- Proven minimum 2 years of SEO experience
- Proven SEM experience managing PPC campaigns across Google
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
