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03/10 Tanuja
Recuiter at Genique

Views:275 Applications:0 Rec. Actions:Recruiter Actions:0

Executive - Search Engine Optimization (2-12 yrs)

Bangalore/Bhubaneshwar/Chennai/Gujarat/Hyderabad/Kerala/Kolkata/Mumbai/Tamil Nadu Job Code: 236756

Roles and Responsibility :

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and Skills :

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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