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22/05 Abhilasha Tiwary
HR at Purple Squirrel Consulting

Views:208 Applications:100 Rec. Actions:Recruiter Actions:0

Executive - Search Engine Marketing (2-4 yrs)

Mumbai Job Code: 119711

Responsibilities of SEM Profile:

- Intensive Keyword research & implementing it to the campaign.

- Monitor and analyze campaigns to meet revenue goals.

- Hands-on Bid Optimization & understanding of various bid format.

- Ad Copy Testing

- Developing Testing Plans, Implementing New Strategies for Optimization and Measuring the Results

- Understanding for various keywords tools

- Understanding of Facebook Audience

- Landing Page Optimization: Collaborating with the design Teams to Drive Unified Consumer Experience & A/B testing of page designs to maximize conversions.

- Developing weekly & monthly reports in PPT and excel with analysis.

Requirement:

- Minimum 2 years of experience in handling Google Ads and Facebook Ads.

- Expert in keyword research.

- Proven SEM experience managing PPC campaigns across Google, Facebook and Bing.

- Working knowledge on website analytics tools (e.g, Google Analytics, WebTrends, Google Trends etc.)

- Up-to-date with the latest trends and best practices in Google Ads and Facebook Ads

- Proactive and should be a problem solver.

- Always keen to learn.

Skills & Qualifications :

- MBA/Master degree.

- Good communication & writing skill.

- Google Adwords Certified

- Fluent in English

- Good hands on experience in MS Excel

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