1. Increase the customer base in the particular locality

- Search prospective clients, Generate sales leads

- Create awareness and interest in services

- Find ways to solve customer problems through service

- convert customer into platform

- Meet 20 new prospects everyday - Actual No. of customers onboarded on daily basis Vs target

2. Onboarding of Customers

- Training customers on sales process - Ordering, delivery, Returns and collections

- Do- and Don- t of customers - what will get them blocked or rewarded

- Help customers install mobile app and train them to use order app - No of training issues reported to central team by customers

- Process Violations by customers

3. Retaining customer accounts

- Build a strong relationship with customers through trust and reliability - At no point, you should break customer trust

- Passion to solve customer problems and queries proactively

- Find ways to improve customer business genuinely - Customer walk-ins, sales, income or reduce cost

- Ensure daily orders from customers

- In case of drop in customer order frequency - do a root cause analysis, work with relevant internal stakeholders and get the customer back

- Customer should find value in each of your visit - Growth in active customer base

- Weekly order per customer

4. Grow customer basket size

- Identify opportunity to improve number of SKUs per order

- Explore ways to increase tonnage per order

- Reduce returns - SKU lines per order

- Tonnage per order

- Returns %

5. Business acumen & key skills

- Strong knowledge on sales process, services and products

- Local Market and competition knowledge and clear articulation of advantages

- Strong negotiation and influencing skills to create win-win

- Give continuous feedback to internal teams to improve our customer service levels - Instance of Subject matter expertise

- Performance consistency

- Rewards and recognition

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