HR at Headsource and Services
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Executive - Product Marketing - IT (3-5 yrs)
Job description :
- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
Responsibilities :
- Study company product & translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies & craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more
- Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets
- Strategize market place ranking and lead generation from market place like Hubspot, pipedrive etc.
Requirement :
- Proven experience as a Product Marketer
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
