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11/04 Rajani Kamat
HR at R2R Consultants

Views:89 Applications:37 Rec. Actions:Recruiter Actions:0

Executive - Pay Per Click - Retail (3-5 yrs)

Mumbai Job Code: 32970

Job Description


- Responsible for planning, managing and strategizing PPC campaigns for Lead Gen, Price Comparison and eCommerce business model.

- Mainly worked on CPS, CPA, CPL business models and was involved in conceptualizing and executing funnel optimization.

- Setting and Managing accounts on Top tier search engines i.e Google Adwords Search and Display - Analytics, Bing ads, etc etc .

- Planning, managing and optimizing affiliate strategy and campaigns.

- Working alongside the Sales and Marketing Director to define the affiliate strategy ensuring it is aligned with the marketing strategy to deliver maximum business growth and profitability.

- Liaison with experts from other teams including, tech, affiliates, organic search and display

- Campaign rollout and optimization, including KW research, copy writing and trafficking

- Develop strong working relationships with search engines and technology suppliers

- Daily spend management that align with monthly targets and budgets

- Keep up to date with developments and opportunities in the digital marketing world

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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