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14/05 Yashita
HR at Unstop

Views:38 Applications:13 Rec. Actions:Recruiter Actions:0

Executive - Pay Per Click - Education (1-4 yrs)

Delhi NCR Job Code: 213282

Roles and Responsibilities :

- Conduct thorough keyword analysis for paid campaigns

- Write compelling ad copy with a focus on driving conversions

- Design, execute, and maintain ROI-focused pay per click & paid social campaigns, and conversion tests

- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

- Continually optimize PPC & paid social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

- Compile monthly PPC & Paid Social Reports and conduct analysis of campaign performance

- Provide insights and direct the team to improve performance based on the insights

Requirements :

- 1+ years of experience managing Google Ads and social advertising campaigns

- Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables

- Excellent written and verbal communications skills

- Strong creative writing skills

- Proficiency in Word, Excel, and PowerPoint

- Strong hold on creating & implementing Search, Display, Video, and App Install Campaigns and building data-driven strategies to deliver consistent growth

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