Founder at Accurate Staffing
Views:14 Applications:6 Rec. Actions:Recruiter Actions:1
Executive - Pay Per Click (2-7 yrs)
Responsibilities Include:
- Execute and manage our entire paid marketing portfolio on Google (PPC, DSA, YouTube, Discovery, Performance Max, etc.), Bing, Facebook, LinkedIn, and other platforms.
- Analyse and optimize pay-per-click (PPC) campaigns.
- Carry out situational bid adjustments (hour of day/festivals etc.) by using automated scripts
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network, according to organization goals.
- Develop PPC strategies to increase online visibility
- Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
- Review, analyze and optimize landing pages according to the campaign performance
- Regularly perform keyword research and competitor analysis to add/remove campaign keywords
- Grow engagement through paid campaigns across key social media platforms.
- Monitor analytics to make recommendations to improve engagement
