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03/08 Urvashi Sharma
HR Recruiter at Marktine

Views:36 Applications:13 Rec. Actions:Recruiter Actions:2

Executive - Pay Per Click (2-6 yrs)

Jaipur Job Code: 285855

PPC Executive Manager

Experience- 2- 4 years

Location: Jaipur (WFO)

Job Description

Responsibilities:

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Produce reports for management (e.g. dashboards).

- Write attractive and concise copy for adverts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Find ways to reduce risk of click fraud.

- Keep abreast of PPC and SEM trends.

Requirements and skills:

- Proven experience as a PPC Manager or Digital Marketing Specialist.

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).

- Understanding of HTML and XML is a plus.

- Proficient in MS Office (particularly Excel).

- Excellent communication skills.

- Analytical thinking with strong math skills.

- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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