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18/11 Ragesh A C
Business Manager at CIEL HR Services Private Limited

Views:42 Applications:14 Rec. Actions:Recruiter Actions:11

Executive - Marketing - Lubricant Oil (2-3 yrs)

Goa Job Code: 136442

Coordination with: State Market Activation Manager (SMAM)

Key Responsibilities

- Mechanic/Influencer & Non- Stock & Sell IWS Engagement

- The MR will perform world-class one-to-one and one-to-many interactions that will create an urge to use, reinforce usage and ensure advocacy for Castrol's product brands for CT, MCO and PCO. This would include:

- Map and enrol new mechanics through Connekt app

- Capture mechanic profile

- Explain FastScan & Loyalty Program & Drive adoption of FastScan

- Conduct regular meetings with mechanics (Monthly/ Quarterly)

- Training on Castrol Products

- Connect Mechanics/ Non-Stock & Sell IWS to nearby retailers for order fulfilment

- Conduct store transformations at retailers

- Carry out activation activities such as Garage Meets/ Mechanic Meets, Fleet owners meet, Tractor clinics; Stand meets (LCV & Jeep), Roadshows and Agency led activation management etc.

Educational Background Requirement

Graduate (An Engineering / Technology in Mechanical / Automobile /chemical/ Production/ Electrical is desirable)

Experience Requirement

Tenure: 2+ years

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