- Regional Role

- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Flexible working options

We are hiring for a company which is a leading Physical, Chemical & Microbiological testing laboratory.

The Job Key responsibilities areas :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Candidate Key Competencies :

- You have at least 1 year experience ideally in Consumer Insights / Market Research, Marketing Communications or Digital Marketing within Hospitality, Leisure, Travel, Industrial and Consumer industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.