Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
09/05 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:19 Applications:14 Rec. Actions:Recruiter Actions:8

Executive - Marketing - Laboratory (1-4 yrs)

Mumbai/Navi Mumbai Job Code: 212382

- Regional Role

- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Flexible working options

We are hiring for a company which is a leading Physical, Chemical & Microbiological testing laboratory.

The Job Key responsibilities areas :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Candidate Key Competencies :

- You have at least 1 year experience ideally in Consumer Insights / Market Research, Marketing Communications or Digital Marketing within Hospitality, Leisure, Travel, Industrial and Consumer industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

Add a note
Something suspicious? Report this job posting.