Job Description :

Marketing Related :

- Conducting exhibitions in different cities for brand promotion and visibility

- Grow the online presence for the brand through a comprehensive online strategy and activation

- Issue and distribute the catalogues to communicate the items and brand for various occasions and collections

- Communicate regularly with the sales force in the outlets to evaluate the market conditions / trends and report that to the VP Marketing.

- Collaborate closely and effectively with the product designing team and other functions in the corporate office

- Analyze the competitive moves and submits quarterly summary to management with recommendations

- Contacting corporates and temples for large orders

- Proposing actions to be undertaken and methods to be used to achieve sales objectives (promotional and communication actions)

- Proposing solutions for the development of new products and improvement of existing products

- Drawing up action plans for promotion of products, in keeping with the allocated budget for each product

- Assessing returns on investment for advertising and promotions

- Assessing sales figures before and after promotional activities

Market Research and Trend Analysis :

- Trend analysis and submission of report on customer walk-ins

- Customer satisfaction surveys and results analysis

- Competitors strategy analysis

- Location analysis for jewellery retail business

Key Result Areas (KRA) :

- Adding new customers based on effective advertising and promotions

- Increase in customer walk-ins after advertising and promotions

- Branding activities in consultation with the agency

- Conducting exhibitions in different cities successfully

- New product development after conducting market research and studies

- Online sales targets achieved after the promotion of the product

Key Performance Indicators (KPI) :

- Customer Conversion rates achievement XXX

- Achievement of internet sales targets

- No. of exhibitions conducted and outcome

- Submission of MIS reports

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