- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Leadership Role

We are hiring for a company who is helping LMEs (Local Businesses, MSMEs, and Entrepreneurs & Professionals) with the knowledge, skills, professional & technical support to scale up & boost the growth in this newly competitive market & digital era.

The Job Key responsibilities areas :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Candidate Key Competencies :

- You have at least 1 year experience ideally in Public Relations or Marketing Communications within IT industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- Experience within CRM / Loyalty Marketing, Employer Branding, Growth Hacking, would be a strong advantage.

- You are a strong networker & relationship builder

- You are adaptable and thrive in changing environments

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.