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22/06 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:55 Applications:29 Rec. Actions:Recruiter Actions:11

Executive - Marketing - IT (0-1 yrs)

Ahmedabad Job Code: 219535

- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

- Fantastic work culture

Our Client specializes in providing business focused IT Service Delivery and IT consulting services for small to mid-sized organizations.

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Supporting the development and launch of new products.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate : 

- You have at least 1 year experience ideally in Brand / Product Management, Marketing Communications or Public Relations within Internet industry.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- Experience within Employer Branding, New Product Development, App Marketing, would be a strong advantage.

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You are adaptable and thrive in changing environments

- You are willing to undertake more than 60% travel.

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