Business Support Manager at Snaphunt Pte. Ltd.
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Executive - Marketing - FMCG (1-5 yrs)
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Join a market leader within FMCG
- Our client is looking for an experienced and innovative Marketing Executive.
The Job :
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts, Modern Trade and General Trade/Open Trade retailers.
- Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading activation programs with partners to improve brand visibility.
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
Ideal Candidate :
- You have at least 1 year experience ideally in Brand/Product Management, Marketing Communications or Trade Marketing within Consumer industry.
- You have prior experience in dealing with Key Accounts, Modern Trade and General Trade/ Open Trade.
- Experience within would be a strong advantage.
- You are a strong team player who can manage multiple stakeholders
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
