- Strong opportunities to progress your career

- Attractive Salary & Benefits

- Flexible working options

- Our client is looking for an experienced and dedicated Marketing Executive.

The Job :

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Managing corporate communications across internal channels/platforms.

- Developing messaging and content for corporate communications.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Demand Generation/Customer Acquisition Funnel, Display Ads and Facebook Ads.

- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analyzing and interpreting metrics to measure the success of employer branding initiatives.

- Managing a team of 6-10 people.

Ideal Candidate :

- You have at least 1 year experience ideally in Digital Marketing, Marketing Communications or Brand/Product Management within Industrial industry.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within CRM/Loyalty Marketing, Digital Transformation/Change Management, Employer Branding, Internal Communications, Social Media/Viral Marketing, Demand Generation/Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Google Analytics and Other.

- You are a strong networker & relationship builder

- You pay strong attention to detail and deliver work that is of a high standard

- You are a strong team player who can manage multiple stakeholders

- You are willing to undertake 30-60% travel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.