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20/07 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:292 Applications:159 Rec. Actions:Recruiter Actions:103

Executive - Marketing - eCommerce (0-3 yrs)

Bangalore Job Code: 167836

- Opportunity within a fast-growing Ecommerce destination for mothers

- Work with a like-minded and passionate team

- A role that will drive learning and development

- Our client is a maternity retail brand that is fast becoming the preferred e-commerce platform for mothers to purchase accessories, apparels and convenience products. Their team of experts curates the product offerings to ensure safety, feasibility and style.

The Job : 

You will be responsible for :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing the effectiveness of email marketing activities against goals (ROI & KPIs).

The Profile : 

- You ideally have some experience in Consumer Insights/Market Research, Digital Marketing or Ecommerce within the Retail industry.

- Experience within CRM/Loyalty Marketing, Social Media/Viral Marketing, would be a strong advantage.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You are a strong networker & relationship builder

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

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