Managing Partner at Shivaanya Talent Solutions LLP
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Executive - Marketing - BTL & Event Planning - FMCG (1-3 yrs)
Marketing Executive (BTL & Events)
Qualification- Graduate (Mgt Qualification preferred)
Exp- 1- 3 years in Events Mgt/ BTL /Agency experience or BTL set up. Preferably from FMCG Industry
- BTL & Events management for Inhouse & External Events.-
- Strategically plan eventsin partnership with sponsoring marketing managers.
- Understand & report ROI on BTL marketing expenses.
- Ensure that Internal team is effectively use the events as medium to meet stakeholders requirements.
- Proactively consult the business unit stakeholders to understood their sales objectives.
- Ensure that all external and internal events are aligned with the business unit's marketing calendar and business objectives and that sponsorship properties and marketing activities are effectively leveraged to the benefit of the business and the brand.
- Ensure integrated BTL/ event strategies across brand, products, segments, channels, activations and geographical areas.
- Conceptualization, ideation, execution strategic planning based on the brief from the client
- Making presentations based on the requirements/ client briefs