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22/03 HR
HR Associate at Arting Digital

Views:53 Applications:6 Rec. Actions:Recruiter Actions:0

Executive - Marketing & Brand Management (4-8 yrs)

Chennai Job Code: 318269

Job Description :


Job Title : Marketing and Brand Executive


Experience:-4+yr


Location : Chennai


Work mode:-Onsite


Primary skills : Digital Marketing, Branding B2B Marketing, gaming related industry.


Secondary skills :


- Excellent written and verbal communication skills.


- Creative thinker with a keen eye for design and messaging.


- Ability to work independently and collaboratively in a fast-paced environment.


- Proficiency in marketing tools, analytics, and content management systems.


Qualification :


- Bachelor's degree in Marketing, Business, or a related field.


- Proven experience (3+ years) in B2B marketing roles, preferably within the Gaming or related industries.


- Strong understanding of digital marketing, branding, and communication.


- Excellent written and verbal communication skills.


- Creative thinker with a keen eye for design and messaging.


- Ability to work independently and collaboratively in a fast-paced environment.


- Proficiency in marketing tools, analytics, and content management systems.


- Excellent written and verbal communication skills.


Key Responsibilities :


Brand Development :


- Contribute to the development and implementation of the company's brand strategy.


- Work closely with cross-functional teams to ensure consistent branding across all communication channels and touchpoints.


- Foster a positive and memorable brand image in the iGaming industry.


Marketing Campaigns :


- Develop and execute integrated marketing campaigns to promote our products and services.


- Collaborate with the content and design teams to create compelling an engaging marketing materials.


- Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed for optimal results.


Digital Marketing :


- Manage the company's digital presence, including the website and social media channels.


- Implement SEO and SEM strategies to increase online visibility and drive traffic.


- Utilize data analytics to measure the effectiveness of digital marketing efforts.


Event Coordination :


- Plan and coordinate participation in industry events, conferences, and trade shows.


- Ensure the company's presence at events aligns with the overall brand strategy.


- Identify sponsorship and partnership opportunities to enhance brand visibility.


Market Research :


- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.


- Use market insights to inform marketing strategies and product positioning.


Collaboration :


- Work closely with the sales team to align marketing efforts with sales goals.


- Collaborate with external agencies and vendors to execute marketing initiatives.

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