Executive - Marketing & Brand Management (4-8 yrs)
Job Description :
Job Title : Marketing and Brand Executive
Experience:-4+yr
Location : Chennai
Work mode:-Onsite
Primary skills : Digital Marketing, Branding B2B Marketing, gaming related industry.
Secondary skills :
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and messaging.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools, analytics, and content management systems.
Qualification :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in B2B marketing roles, preferably within the Gaming or related industries.
- Strong understanding of digital marketing, branding, and communication.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and messaging.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools, analytics, and content management systems.
- Excellent written and verbal communication skills.
Key Responsibilities :
Brand Development :
- Contribute to the development and implementation of the company's brand strategy.
- Work closely with cross-functional teams to ensure consistent branding across all communication channels and touchpoints.
- Foster a positive and memorable brand image in the iGaming industry.
Marketing Campaigns :
- Develop and execute integrated marketing campaigns to promote our products and services.
- Collaborate with the content and design teams to create compelling an engaging marketing materials.
- Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed for optimal results.
Digital Marketing :
- Manage the company's digital presence, including the website and social media channels.
- Implement SEO and SEM strategies to increase online visibility and drive traffic.
- Utilize data analytics to measure the effectiveness of digital marketing efforts.
Event Coordination :
- Plan and coordinate participation in industry events, conferences, and trade shows.
- Ensure the company's presence at events aligns with the overall brand strategy.
- Identify sponsorship and partnership opportunities to enhance brand visibility.
Market Research :
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Use market insights to inform marketing strategies and product positioning.
Collaboration :
- Work closely with the sales team to align marketing efforts with sales goals.
- Collaborate with external agencies and vendors to execute marketing initiatives.